![]() ![]() NPR transcripts are created on a rush deadline by an NPR contractor. Visit our website terms of use and permissions pages at for further information. KELLY: In his honor, I'm just going to do it and tell you this is ALL THINGS CONSIDERED from NPR News.Ĭopyright © 2022 NPR. To cheer, act crazy and stroll the ave - now with the beat, kind of shoe would you like to have? Myself, I'm Nike. When we sport Nike, we know that we're winning. UNIDENTIFIED RAPPERS: (Rapping) It's miraculous, marvelous, supremely fitting. SUMMERS: Dan Wieden, co-founder of Wieden+Kennedy and creator of Nike's "Just Do It" slogan, died Friday at 77. And there's something about that unpredictability, but a sense of camaraderie that I really love. #Coca cola death squad full#WIEDEN: Our shop was doing its best when we were like a car full of kids going around a corner so fast that if we all didn't lean to one side, the thing was going to tip over. And that's, like, what you kind of just felt every time you walked into the building. And like you said, it just felt like there was really commitment to diversity and to, like, just, you know, come here, be yourself. WELCH: This was before me, too, and all that, too. She said in a primarily white, male-dominated industry, Wieden+Kennedy's early emphasis on diversity and inclusion helped foster creativity. KELLY: Natalie Welch - she worked at Wieden+Kennedy for five years. NATALIE WELCH: It really was kind of this just this humbleness and this idea that there wasn't, like, a hierarchy of like - it was - it didn't feel like there were barriers between the different levels. ![]() KELLY: But even with the firm's rapid growth, Wieden was known for his grounded, humble mindset. SUMMERS: Despite its grisly origin, the slogan helped launch the Wieden+Kennedy advertising firm to global success. You know, I just changed that because otherwise I'd have to give him credit. I mean, how do you, in the face of that much uncertainty, do you push through that? And so I didn't like the let's thing. I remember when I read that, I was like, that's amazing. ![]() And before they put the sack over his head, they asked him if he had any last words, and he said, you know, let's do it. In an interview, Wieden said he was inspired by the story of a death row inmate's final words.ĭAN WIEDEN: And the firing squad was there. Less well known, though, is how that slogan came to be. SUMMERS: Wieden's "Just Do It" arguably became as well known as Nike's swoosh. ![]() UNIDENTIFIED ACTOR #6: (As character) Just do it. UNIDENTIFIED ACTOR #5: (As character) I'm thinking of being a lawyer. UNIDENTIFIED ACTOR #4: (As character) Do it. UNIDENTIFIED ACTOR #3: (As character) I like to feel hyper. UNIDENTIFIED ACTOR #2: (As character) What do you mean? UNIDENTIFIED ACTOR #1: (As character) So what do you want to do? Wieden's biggest claim to fame, though, came in 1988 when he created a slogan for his firm's first client, Nike. Through his career, he worked on hugely successful marketing campaigns for companies including Old Spice, Procter & Gamble, and Coca-Cola. Dan Wieden, co-founder of the advertising firm Wieden+Kennedy, died on Friday at the age of 77. Last week, the marketing and advertising world lost a titan of the industry. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |